|Foundation Courses||37 credits|
|Major Courses||66 credits|
|Minor Courses||15 credits|
|Core Courses – 39 credits|
|Stream 3: Advertising|
This course focuses on the aesthetic concepts of visual communication in digital era, along with technical skills such as working with Adobe Creative Cloud program utilized to create various forms and functions of packaging and promotional graphic design. Practical foundations will be applied to design projects as developed through an increasing command of analyzing concepts of design, composition, color theory, and graphic communication. This hands-on practical course teaches students how to design and use the respective mainstream programs, practiced in the real world. It will encourage students to consider designing issues related to functionality and dependability. Furthermore, the course will take students from the basic introduction to gaining professional expertise of graphic design and production.
This course intends to provide a study of advertising theory and practice and its role within Integrated Marketing Communications. The course provides an overview of the advertising industry, its function and practices, and an appreciation of its place within broader communication context. In the course the students will learn to analyze and discuss examples of advertising, discover best practices in the advertising industry, and explore the processes involved in creating campaigns. The course also provides insights into advertising agencies, advertising professional roles, and producing advertising briefs for clients, target audiences, media, strategic and creative thinking.
The course makes an overview of the theoretical, practical and ethical issues associated with creative thinking. It examines both individual and organizational strategies for promoting creativity, and the creative thinker’s role in shaping the culture. It also highlights the intellectual connections between the scholarship in creativity and advertising industry practice. (CMN 317)
This is an introductory course on advertising copywriting. By presenting fundamental theories, concepts and definitions, the course aims to develop among students a clear understanding of the process of writing advertising copy. Also, by engaging students with the professional practices in the field, the course gives them a firsthand understanding about the roles and responsibilities of a copywriter in an advertising agency.
This course introduces the students to the basic of art direction which includes the designing of advertising, illustration process, steps of TV & print commercials, brochures, direct mail etc. The course also includes extensive practical works, so that the students can improve & express their creativity. In this course students will learn techniques for visualizing ideas, creating and structuring the emotional appeals and intellectual disciplines used by art directors and how to analyze and respond to the creative brief.
This course is designed to provide knowledge to the students regarding the importance of packaging in the world of advertising. The course focuses on the forms and functions of packaging and promotion designs. Emphasis will be given to areas which related to packaging like packaging design, packaging material, use of color and packaging management. It also focuses on sustainable packaging and its role in the society and environment. The course further provides insights into print promotion. This course also provides a vivid account of the modern notion of sales promotion, promotional strategies, different marketing and logistics management.
This is a course to give media and communications students an overview of the overall process of strategizing, conceptualizing, scripting, storyboarding, crafting and presenting of a TV commercial. Through live projects, the course also gives students the opportunity to be part of the execution of an actual TV commercial from the very beginning to the end. Thus they learn the theories as well as the practical implications of all the different steps of creating a TV commercial.
This is a course to give media and communications students and overview of the overall process of strategizing, conceptualizing, scripting, crafting and presenting of a radio commercial. Through live projects, the course also gives students the opportunity to be part of the execution of actual radio commercials from the very beginning to the end. Thus they learn the theories as well as the practical implications of all the different steps of creating a radio commercial.
The course develops an appreciation and understanding of the individual elements of marketing communication with particular emphasis on direct marketing including interactive media, sales promotion and public relations.
This course will enable the development of persuasive writing and copywriting skills for a range of media contexts and platforms. Case studies will be drawn from print and written assignments will cover different practices including drafting news releases, brochures, speeches, newsletters, and Internet communication. Participants are expected to prepare for each session by a thorough study of assigned materials.